Recently I went to a place called Home Sweet Home, it is a restaurant/cafe in the Northern Quarter (NQ). The place is known for their American style food and quirkiness. They are owned by the same people who run Almost Famous Burgers, an American style burger diner, also in Manchester. Visiting this place isn’t new to me, I’ve been a couple of times with friends and work. What makes this time different, is the fact that they have changed their branding; to be more precise, their brand materials.