• howies can food packaging
  • howies milk and white chocolate bar food packaging
  • howies food packaging range

howies/

Brief

Design the packaging for howies new canned food range. Starting with Organic Beef Chilli, Beans and Free-range Chicken soup.

There was also a choice of other items to design, including Milk and White Chocolate bars.

Response

I came up with a concept using the Jack and the Beanstalk fairy-tale, where the story links the three products together.

It also allows for new products to be added to the range whilst sticking to the concept. Leaving it quite simple to refresh the idea with new products.

Client/

howies

Work/

  • Packaging Design

Skills/

  • Packaging Design
  • Creative Thinking
  • Illustration
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03 Feb 2016

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