WDS KMP Animation/

Brief

Work on original storyboard concept and illustrate assets to be animated for the motion video.

Designed whilst I was on placement at gyro.

Response

The client wanted an infographic style to keep the viewer's appeal with the explanation of the Knowledge, Management Process. With that in mind I used bright colours that match the WDS brand for the main characters. They already used black as the background colour for a lot of their identity so I incorporated that into the style of the background.

Working with the Creative Director, we picked out bits of the storyboard and came up with exciting ways to visualise the narrative. The illustrations drawn in illustrator were then given to Freelance Digital Designer Ramox, to develop the animation.

Client/

WDS

Work/

  • Motion Design

Skills/

  • Illustration
  • Conceptualisation
  • Motion Design

Agency/

gyro

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03 Feb 2016

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