My Design and Communications Blog/
20 Oct 2012

Velvet’s Campaign for Trees

Written by Chris
Velvet Tissues Facebook page and app

I came across a campaign from Velvet whilst browsing Facebook, a few of my friends like the Velvet’s Campaign for trees page. Upon investigation there is a promotion on their page where you sign up on the online app and you will get a free pack of Velvets Balm Pocket Tissues.

Nice little bit of marketing but of course there is more, you will also be given a coupon for 75p off your next purchase of an 8 x Velvet Balm pocket pack. Lots of little nice incentives to draw consumers into buying the brand. I also took a little look on their website and found this green scheme they have going called Three trees promise. Basically they plant three trees for every one they use up. You can read more about this by clicking here. It is always important these days to a big company to show they care about things other than profit making and green campaigns are always a good way to do this.

On the website they mention that they go beyond standard industry practice for protecting the environment, a fact which they mention frequently on the “Our Story” page. Clearly they want people to know what they are doing behind the scenes to protect the Earth. It’s nice to see a brand take the effort to do campaigns and promotions like this, engaging their consumers and creating a stronger relationship between brand and consumer.

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