Posts tagged ‘Viral Marketing’/

26 Feb 2012


Written by Chris
Marks and Spencer Valentines AR ad

A while ago I downloaded an App called Blippar, it’s an augmented reality app that is used for advertising and marketing. How it works is there are certain ads out there with the Blippar logo on it and that means that poster has certain hotspots on it which the app can pick up. Back in November I saw a bus shell ad had it, which is where I came across this channel of communication. I downloaded the app and to my disappointment could not get it to work.

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17 Jul 2011

Perth Zoo and Crunchy Nut Bus Advertisement

Written by Chris

I came across this picture (click to view larger) whilst on my net travels. It is an Ad for Perth Zoo I believe and what an Ad it is! These kind of images that make use of the space it is in is quite remarkable.

Very clever indeed, it’s like the Crunchy Nut ads that I have seen on Buses and Billboards (see below and click to view larger). ┬áVery clever use of the wheels and the idea that a man is so mad for Crunchy Nut he must jump out of his own vehicle to grab a bowl of it. It’s also very interesting that the same media can be used for two different brands in two very different geographical locations (Australia and United Kingdom). They maybe two different countries but marketing to their target audiences are the same and that people commute a lot in these places.

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News and Updates

03 Feb 2016