A while ago I downloaded an App called Blippar, it’s an augmented reality app that is used for advertising and marketing. How it works is there are certain ads out there with the Blippar logo on it and that means that poster has certain hotspots on it which the app can pick up. Back in November I saw a bus shell ad had it, which is where I came across this channel of communication. I downloaded the app and to my disappointment could not get it to work.
26 Feb 2012
Posted in: Design