This looks really cool but this article does bring up a very fair point. It may be fun as an event and people get to see it straight away but how many people would go out of their way to try it? I think the online version where you get the video with the ad on and you can do it straight from your bedroom or wherever your computer is, is a good idea. Especially since some people feel stupid stood in the street pointing your iPhone/iPad at a billboard. But really nice idea nonetheless!
24 Oct 2011
Posted in: Design