Posts tagged ‘Augmented Reality’/

26 Feb 2012


Written by Chris
Marks and Spencer Valentines AR ad

A while ago I downloaded an App called Blippar, it’s an augmented reality app that is used for advertising and marketing. How it works is there are certain ads out there with the Blippar logo on it and that means that poster has certain hotspots on it which the app can pick up. Back in November I saw a bus shell ad had it, which is where I came across this channel of communication. I downloaded the app and to my disappointment could not get it to work.

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24 Oct 2011

Volkswagen Beetle AR App

Written by Chris

Click here to read Article!

This looks really cool but this article does bring up a very fair point. It may be fun as an event and people get to see it straight away but how many people would go out of their way to try it? I think the online version where you get the video with the ad on and you can do it straight from your bedroom or wherever your computer is, is a good idea. Especially since some people feel stupid stood in the street pointing your iPhone/iPad at a billboard. But really nice idea nonetheless!

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03 Feb 2016