Posts tagged ‘Advertising’/

20 Oct 2012

Velvet’s Campaign for Trees

Written by Chris
Velvet Tissues Facebook page and app

I came across a campaign from Velvet whilst browsing Facebook, a few of my friends like the Velvet’s Campaign for trees page. Upon investigation there is a promotion on their page where you sign up on the online app and you will get a free pack of Velvets Balm Pocket Tissues.

Nice little bit of marketing but of course there is more, you will also be given a coupon for 75p off your next purchase of an 8 x Velvet Balm pocket pack. Lots of little nice incentives to draw consumers into buying the brand. I also took a little look on their website and found this green scheme they have going called Three trees promise. Basically they plant three trees for every one they use up. You can read more about this by clicking here. It is always important these days to a big company to show they care about things other than profit making and green campaigns are always a good way to do this.

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04 Apr 2012

Nude American Apparel Ads banned again

Written by Chris
American-Apparel-Nude-Adverts

No stranger to controversey, nude American Apparel ads have been banned and it comes to no surprise for those familiar to AA advertising campaigns. It was reported earlier today that Advertising Standards Agency have put the lid once more on the latest campaign from the trendy fashion retailer. The adverts in question displayed the breasts and buttocks of the models and were described in complaints as “pornographic”. The ASA later stated that the ads were exploitative and the gratuitous nudity would causwe widespread offence. They were warned not to use similar images that were exploitative and sexualised women again.
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14 Mar 2012

Mr Kipling unveils exceedingly bus shelters

Written by Chris
mr-kipling-bus-shelter-ad

This advert campaign sounds like a really engaging way for Mr Kipling as a brand to engage with their customers. What better idea than to draw in publicity for your brand than free cake? The idea of free food will get so much attention. I like how they have a celebrity doing the PR stuff for them too and someone from Gavin and Stacey as well. Drawing in the popularity of the show and no doubt the audience of the show will be one of the target market of Mr Kiplings. If you look into it this campaign is pretty clever. Not to mention the experimentation with new technology like scented adverts.

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09 Mar 2012

Krispy Kreme new campaign

Written by Chris
krispy-kreme

I love these adverts from Krispy Kreme, I read about them on The Drum before actually seeing them in rea life. I was a little awed when I saw them because I thought they were only down in London or something. The colours in the ad are really nice and the large bold type of the headline really stand out. Can’t beat well set type really.

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26 Feb 2012

Blippar

Written by Chris
Marks and Spencer Valentines AR ad

A while ago I downloaded an App called Blippar, it’s an augmented reality app that is used for advertising and marketing. How it works is there are certain ads out there with the Blippar logo on it and that means that poster has certain hotspots on it which the app can pick up. Back in November I saw a bus shell ad had it, which is where I came across this channel of communication. I downloaded the app and to my disappointment could not get it to work.

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24 Oct 2011

Think Blue. Symphony

Written by Chris

I’ve seen this ad quite a few times and initially I couldn’t find any videos of it or information online, maybe because it was too new but now there is! I love it, the stop motion feel of it and the lovely illustrations. The soundtrack does wonders to it too! If you like this too then you have to watch the making of video too!

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24 Oct 2011

Volkswagen Beetle AR App

Written by Chris

Click here to read Article!

This looks really cool but this article does bring up a very fair point. It may be fun as an event and people get to see it straight away but how many people would go out of their way to try it? I think the online version where you get the video with the ad on and you can do it straight from your bedroom or wherever your computer is, is a good idea. Especially since some people feel stupid stood in the street pointing your iPhone/iPad at a billboard. But really nice idea nonetheless!

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