My Design and Communications Blog/

18 Mar 2012

Georgia

Written by Chris

Today I’ve been using the font Georgia in a design I’ve been working on. I must admit it has really grown on me. It really adds a touch of sophistication and as a standard serif, is a pretty nice typeface.

14 Mar 2012

Mr Kipling unveils exceedingly bus shelters

Written by Chris
mr-kipling-bus-shelter-ad

This advert campaign sounds like a really engaging way for Mr Kipling as a brand to engage with their customers. What better idea than to draw in publicity for your brand than free cake? The idea of free food will get so much attention. I like how they have a celebrity doing the PR stuff for them too and someone from Gavin and Stacey as well. Drawing in the popularity of the show and no doubt the audience of the show will be one of the target market of Mr Kiplings. If you look into it this campaign is pretty clever. Not to mention the experimentation with new technology like scented adverts.

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09 Mar 2012

Krispy Kreme new campaign

Written by Chris
krispy-kreme

I love these adverts from Krispy Kreme, I read about them on The Drum before actually seeing them in rea life. I was a little awed when I saw them because I thought they were only down in London or something. The colours in the ad are really nice and the large bold type of the headline really stand out. Can’t beat well set type really.

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28 Feb 2012

Instagr.am

Written by Chris

So I’ve jumped on the Instragram band wagon for a while now and find it quite fun. I know it can be annoying to those outside of the circle who get waves of instagram related posts on their Twitter/Facebook feeds but it can be quite interesting to see what people post. I’ve not done a whole deal on it myself but finding the time to get your phone out and take snaps isn’t always the best and sometimes you just plain forget. Anyway I hope to add more fun and interesting pics in the future!

28 Feb 2012

Selfridges London launches new Triumph Essence Campaign

Written by Chris

Selfridges in London has launched a campaign to sell the Triumph Essence range through the use of experimental, digital, print and in-store media. The in-store advertisements include the use of an Augmented Reality feature called Fantasy Mirror and the use of QR codes hidden in the Lingerie department that offer smartphone users exclusive content.

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26 Feb 2012

Blippar

Written by Chris
Marks and Spencer Valentines AR ad

A while ago I downloaded an App called Blippar, it’s an augmented reality app that is used for advertising and marketing. How it works is there are certain ads out there with the Blippar logo on it and that means that poster has certain hotspots on it which the app can pick up. Back in November I saw a bus shell ad had it, which is where I came across this channel of communication. I downloaded the app and to my disappointment could not get it to work.

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26 Feb 2012

Spam Blocker Activated

Written by Chris

So for many months I have been plagued with spammers trying to spam the heck out of me by sending comments, luckily I set it to get approval from me before posting the comments so all efforts from them haven’t been successful. At long last I have activated a spam blocker which should stop the amount I get, recently they have gone up so much. I have absolutely no idea why!

26 Feb 2012

Still Alive!!

Written by Chris

Hello folks,

It’s been a while, a long time even, however I have returned to blogging! Yay I kind of stopped because I just couldn’t find the time with my new job. I have been working as a Junior Designer since November and it’s been great. The people there are very nice, I work with a great team of like-minded people and it’s been good getting to know them. Besides the people I work closely with the rest of the company are just as great, a good mix of a variety of skills and experiences of people and I definitely look forward to getting to know them more. Besides my day to day tasks I recently found out it is possible to write blog posts for the company blog. So I got involved in it and here it is, my first blog post for theEword!

Mobile Web or Responsive Web Design?

So go on have a read because I definitely enjoyed writing it! I think I will end this post here for now but expect more from me from now on!

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05 Jun 2013

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