Archive for the ‘Advertising and Marketing’ category/

No stranger to controversey, nude American Apparel ads have been banned and it comes to no surprise for those familiar to AA advertising campaigns. It was reported earlier today that Advertising Standards Agency have put the lid once more on the latest campaign from the trendy fashion retailer. The adverts in question displayed the breasts and buttocks of the models and were described in complaints as “pornographic”. The ASA later stated that the ads were exploitative and the gratuitous nudity would causwe widespread offence. They were warned not to use similar images that were exploitative and sexualised women again.
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This advert campaign sounds like a really engaging way for Mr Kipling as a brand to engage with their customers. What better idea than to draw in publicity for your brand than free cake? The idea of free food will get so much attention. I like how they have a celebrity doing the PR stuff for them too and someone from Gavin and Stacey as well. Drawing in the popularity of the show and no doubt the audience of the show will be one of the target market of Mr Kiplings. If you look into it this campaign is pretty clever. Not to mention the experimentation with new technology like scented adverts.

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I love these adverts from Krispy Kreme, I read about them on The Drum before actually seeing them in rea life. I was a little awed when I saw them because I thought they were only down in London or something. The colours in the ad are really nice and the large bold type of the headline really stand out. Can’t beat well set type really.

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Selfridges in London has launched a campaign to sell the Triumph Essence range through the use of experimental, digital, print and in-store media. The in-store advertisements include the use of an Augmented Reality feature called Fantasy Mirror and the use of QR codes hidden in the Lingerie department that offer smartphone users exclusive content.

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