Archive for the ‘Advertising and Marketing’ category/

18 May 2014

Samsung Galaxy 11 Youtube Campaign

Written by Chris

The 2014 Football World Cup will be happening soon. Ahead of the Summer games, Samsung launched the Galaxy 11 Youtube viral video; to promote the Samsung Galaxy S5, which was released a month ago. The whole campaign is kind of like Space Jam, but with Football instead of Basketball. An Alien invasion is imminent, to counter the threat; Eleven Football players are selected from across the globe, and drafted into the Galaxy 11 Football team to fight them. The online viral video is about the training the players are put under, in preparation for the match against the invading Aliens.

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22 Feb 2013

30 Best Print Advertisements

Written by Daniel Ray

Advertising is one of the most famous tools of marketing and therefore it has a lot of importance. The advertising is of many kinds. For example the ads we see on the billboards are different than the ones we see on the television. However all the ads that are printed can be passed off as the print ads. It is extremely important that the print ads be very eye catching and attractive so that the maximum number of effects can be gained from them.

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30 Dec 2012

Silver Snail Comics advertising

Written by Chris
SIlver Snail Comics advert in Kryptonian

This advertising is for Silver Snail comics which was relocating to a new location and wanted to let their customers know about this. The agency behind the concept, Cheil’s Toronto office, thought that the only way was to communicate it in the way only their customers would know.

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20 Oct 2012

Velvet’s Campaign for Trees

Written by Chris
Velvet Tissues Facebook page and app

I came across a campaign from Velvet whilst browsing Facebook, a few of my friends like the Velvet’s Campaign for trees page. Upon investigation there is a promotion on their page where you sign up on the online app and you will get a free pack of Velvets Balm Pocket Tissues.

Nice little bit of marketing but of course there is more, you will also be given a coupon for 75p off your next purchase of an 8 x Velvet Balm pocket pack. Lots of little nice incentives to draw consumers into buying the brand. I also took a little look on their website and found this green scheme they have going called Three trees promise. Basically they plant three trees for every one they use up. You can read more about this by clicking here. It is always important these days to a big company to show they care about things other than profit making and green campaigns are always a good way to do this.

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News and Updates

03 Feb 2016