Today I’ve been using the font Georgia in a design I’ve been working on. I must admit it has really grown on me. It really adds a touch of sophistication and as a standard serif, is a pretty nice typeface.
This advert campaign sounds like a really engaging way for Mr Kipling as a brand to engage with their customers. What better idea than to draw in publicity for your brand than free cake? The idea of free food will get so much attention. I like how they have a celebrity doing the PR stuff for them too and someone from Gavin and Stacey as well. Drawing in the popularity of the show and no doubt the audience of the show will be one of the target market of Mr Kiplings. If you look into it this campaign is pretty clever. Not to mention the experimentation with new technology like scented adverts.