My Design and Communications Blog/
25 Jul 2011

Absolut Blank

Written by Chris

I absolutly love this (yes that isn’t a typo!)!! Seeing what the artists make of the blank canvas is absolutly inspiring, yes I will stop using that word now haha. The interpretations are very personal and unique to the artists and each of their characters show through. So many different styles too from the montage to the illustration and to the screen printed piece. The blank canvas concept idea is so flexible to allow such diverse range of artistic creativity to come together and blend in one single art direction.

I love the association with Absolut and beautiful art. I’d really love to learn just how they come up with these concepts. Their campaigns have always been very strong and create a brand image that is very hard to beat. Every time they promote the brand it fits into current and past campaigns so neatly, time and time again they reassure their target market of their brand value. In my opinion blank canvas has to be their best yet. Not only because it is an art piece but because it can be understood by everyone the association Absolut are trying to make with Art and Creativity.

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